What is happening in the real estate sector can be called a tectonic move towards more affordable housing. In a bid to boost realty sales, apartment sizes are being trimmed by realtors. Neptune Group believes that this shift will prove beneficial to both buyers and realtors as the property will be available at lower prices and so the number of sales will boost up.
This marketing strategy corresponds to the one adopted by FMCG companies in the late 1990s. We believe that as bigger and expensive homes are difficult to sell, builders are reducing the size of houses without having to lower price per square or quality standards of products.
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